Flame Broiled Scent for Men and The End of the World 2012

Before you jump to conclusions, don’t let the title confuse you – Burger King has nothing to do with the supposed END OF THE WORLD slash APOCALYPSE that will happen in 2012. It’s two separate topics that I wanted to dissect because, whether you believe or not, they do share something in common. So let’s begin:

Burger King’s New Scent:

Calling all the ladies out there!
Serious Question: Would a fresh hint of the Whopper Scent make you throw yourselves at us men?

Probably not. But Burger King just came out with a New Body Spray for Men called FLAME. It is a New cologne where they took the scent of the Whopper and put it in a bottle. You will basically smell like meat. IF anything, the people who put this scent on will be craving for a Whopper instead of attracting the opposite sex. Thus another trip to BK. For a hint of the FLAME body Spray you can check out it’s website at http://www.firemeetsdesire.com/

Burger King has always managed to find alternative ways to continually bring their name to the forefront. I mean, who thinks of “Reverse Pick-pocketing”? Burger King did! It’s different, and that’s why it catches your attention. Undoubtedly, their marketing strategy has worked. This edgy approach has had a lot of success.

Apocalypse 12.21.2012:

The end is near! There is an exponentially increasing amount of hype concerning the End of the World, which is supposedly on December 21, 2012. I for one do not believe that the End of the World will be on that day, mainly because that day will be my 34th birthday.

That date marks the end of the ancient Mayan calendar which means a new “Age” will begin. Many people have been speculating that this new “Age” means the end of everything as we know it for the Earth to start fresh. Unfortunately that’s really all it is – Speculation. Nobody really knows what will happen that day. Not even the Mayans could have known what would happen at the end of their calendar cycle.

With the unknown comes curiosity and fear. Curiosity and fear creates a niche market for the answers. These answers will create revenue for someone smart enough to take an idea and go with it. That’s why they even made a movie after it. The Movie 2012 will reap mucho dinero for creating an alternative marketing medium/strategy to answer the 2012 questions people have.

All the 2012 related blogs and sites have been getting much out of this niche market too. I was surprised that Google searches for “Mayan Culture” or “Mayan vacations” have not skyrocketed like the Google Searches for “2012″.

Related Video:

What we have learned about marketing?

Different + Edgy = Attention

Proper Research = Niche Market + Proper Marketing = Traffic + $$$

Your Turn.

So how are you going to market yourself in 2009? Are you going to do something crazy? Give us a little hint of your thought process in the comment section below.

Tagged as: 2012, Burger King, Marketing